When mentoring teams for Social Entrepreneurship Incubation Programs, we use the Persona Canvas to help startups, impact enterprises, and other organisations (such as nonprofits and social entrepreneurs) overcome communication challenges. We accomplish this by implementing the Design Thinking Method.

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Understanding who your target audience is through creating buyer personas is crucial for the success and financial stability of startups and impact enterprises. By using personas in conjunction with market segmentation, entrepreneurs can better understand and cater to the specific needs and behaviours of their audience.

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